What Every SEO Company Ought To Know About Lead Generation

Lead generation is something almost every business needs to survive, including yours.  The problem that most business owners face when hiring  an SEO company, is SEO companies are not in the lead generation business.  In almost all cases they sell you on positions on the first page of Google and lots of reports that are supposed to prove their value.  However, if you cannot consistently and systematically generate leads, your business will ultimately fail. This article reveals strategies that you can use for both online and offline lead generation.

Make sure your website or landing page is ready for visitors before you send valuable search engine traffic to it.  Your landing pages needs to contain very compelling information and options to opt-in, buy or download. If your landing page is constructed well for conversions, you will have a much greater chance of converting your leads into sales.You should always test a small sample of the market if you are trying to generate leads for a new product or service. While online marketing can be very economical, you don’t want to waste money on sending traffic to a page that doesn’t convert. The only way to know if it will convert is to test it.In addition to marketing online consider going offline and check out some local networking events. If you’re allowed to have a table there, or address the group make sure you have your offer or call to action ready.  Just make sure you are ready to ask people to leave their contact information in return for your offer. Also make sure to let them know if you’ll be adding them to a mailing list.important orange speech bubble
Make sure to analyze the numbers surrounding your lead generation efforts. Are you finding it takes a lot of time to find real qualified leads?  Measure the time you invest versus the conversion rate.  Then you will know which lead generation strategies give you the greatest return on your investment.

Talk to other business owners in related industries. They may be willing to share leads with you, by sending you referrals or their customers your way. For example, if you’re a chiropractor, talking to physical trainer about a joint venture is a great way to get leads from another business.

Consider having a webinar and teaching a class on the skills you have. For example, if you are a web designer, teach a basic web design class. You can let students know about whatever it is you’re doing and you can look for those students you think would make the best leads and then target them directly. 
Search engine optimization is truly about lead generation. However most SEO companies can not guarantee you’ll get leads.  This is what separates the men from the boys.  Think about it, who cares what page or position your on in Google?  The only thing that should matter is how many leads are you getting from it.
In most cases your targeted market is searching for specific keywords. If you’re targeting the right keywords then you should generate new leads. The most important word in that sentence is “should” – here’s why… If you hire an SEO company that does everything right and gets traffic to your website or landing page but the landing page does not convert, then you don’t get real leads.  You just get traffic.  Most SEO companies sell you on just traffic, not leads. So make sure you work with an marketing company that truly understands what your real goals are and can deliver you real leads.
Understanding Your Conversion Rate:
A small 10% increase in conversion rate can give you up to 800% increase in sales!  This small change can crate BIG results.

Social media is another great place to generate leads.  Be sure to maximize your use of the major social media networks. Consider running ads on Facebook.  This is a cost effective way to test your landing pages. If you don’t have enough followers, you can hold a contest to boost your numbers. While those people may not be interested in what you’re selling, their friends may see your posts on their feed and follow you themselves.

Take advantage of local referral groups like BNI that focus on lead generation. These leads can be great if your company is local. Perhaps the local pest control owner, may have some leads or referrals for you and vice versa.Don’t forget to incorporate offline lead generation methods as well.  You may find that working with offline strategies will give you valuable insight and knowledge about what your market wants.  You can then use that information to make your online marketing even stronger.

Leave a comment below! Let me know what lead generation strategies have worked well for you.

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